Püra's ambition is to become a multidisciplinary reality that embraces a lasting aesthetic, drawing inspiration from different disciplines of planning and design, not only linked to the world of fashion.

Püra draws inspiration from the approach of brutalist architects, giving value to the combination of raw material and aesthetics, without compromise, to give an expressive strength to the design of the projects.

The use of raw materials to achieve functional and aesthetic simplicity are elements in harmony with the vision of Püra which wants to stand the test of time.

This current provides a rich source of inspiration for Püra's research aimed at lasting without aesthetic compromises through geometries, textures, and raw materials capable of equally conferring aesthetic cleanliness.